Aston Martin has brought back the Lagonda name, not just for a single car but for a new range of all-electric luxury it plans for the next decade. Previewed by the Aston Martin Lagonda Vision Concept at the Geneva Motor Show 2018, the automaker’s goal is to reinvent the brand as an umbrella for not only high-end coupes and sedans, but also give it room to flirt with alternative form-factors such as SUVs.
The nature of that flirtation is being previewed with the Lagonda Vision Concept. A curvaceous sedan, it embraces the architectural flexibility that electrification allows, fitting a huge cabin with four seats into a relatively small footprint. An unusual palette of materials is used, too, with carbon fiber joined by ceramic, silk, and hand-woven wool.
The result, Aston Martin suggests, is a car that doesn’t isolate its occupants from travel, but which revives some of the enjoyment it can involve. To that, the Vision Concept can either be driven manually or – the wheel retracting in the process – drive itself autonomously. Expect to see the first production cars appear from 2021.