Google has taken its initiative to show flight deals when users search for specific travel itineraries to the next level. The search giant has just added new destinations to its flight search algorithm, including Amsterdam, Buenos Aires, and Venice. This means when users search for specific terms like “JFK – AMS” they will immediately see the best flight deals.
“Since we launched Flight Search, we’ve heard from many globetrotters eager to use the feature to search for destinations outside the U.S. Starting today, you can find flights, including international destinations, from the U.S. quickly and conveniently,” Google said in an official blog post. The company has gained some enemies in the market of traditional flight search engines.
Travel sites reportedly rely on Google for nearly 20% of their traffic, and sites like Kayak – which also links users directly to airline websites – are most directly affected. For the airlines, though, it’s a great deal. Google claims the new flight search tool is due in part to advertising money paid by the airlines, which fits in with its policy of sponsored results showing up above organic results.