Geurilla-style Dandruff campaigns by Head and Shoulders and Unilever

Staff Editor - Dec 31, 2006

Recently, Head and Shoulders set up an innocent looking photo-booth, disguised as a regular mall photobooth that is supposed to take snapshots of your face. What the person does not know is that there is actually a camera above their head, supposedly taking pics of their dandruff.

“Happy to be looked down on,” says the photo card, along with the Head and Shoulders logo. SlashGear has yet to find out if this photo-booth is free for users, or if people are tricked into spending money. Another campaign in Malaysia is on now from Unilever, where a giant poster of hair is displayed, along with squares of “dandruff” that say “Remove to get 10% off CLEAR anti-dandruff shampoo.”

Images of both campaigns can be found at Coloribus. Engadget also put in their thoughts about the campaigns.

Head and Shoulders alerts public to dandruff threat with ceiling cams [Via: Engadget]

Must Read Bits & Bytes