Fandango says Hunger Games set records

Mark Raby - Mar 26, 2012, 7:42pm CDT
Fandango says Hunger Games set records

The Hunger Games is beaming with pride after it set multiple records in its first few days in theaters. Among the most impressive was that, raking in $155 million, it had the highest opening weekend at the box office for a non-sequel. It performed at levels usually reserved for established movie franchises like Harry Potter or Star Wars. In addition, Fandango is saying that its ticket purchasing platform was more popular than ever.

The online ticket site boasted in a press release that out of all domestic ticket sales over the weekend, 22% of them were purchased on Fandango. That’s an incredibly impressive number, and is the highest percent for any opening weekend. The previous record holder was Harry Potter and the Deathly Hallows, Part 2, for which Fandango was credited with 19% of all ticket sales.

In addition, in line with the continuously growing trend of mobile payments, last Friday set a record for the most tickets sold on a mobile platform through Fandango in a single day.

The entire opening weekend also set a mobile ticketing record. “Fandango’s record- breaking percentage of the film’s opening weekend is a testament to the growing popularity of online and mobile ticketing as the way to go to the movies,” Fandango said in a statement.

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