Facebook slapped with lawsuit over ads reportedly displaying false endorsements

Facebook has been hit with another lawsuit this month, this one by a user who states the social network falsely showed that he "Liked" USA Today when, in fact, he never had. Such an advertisement appeared to the people on his friends list, showing them an endorsement from him that he states he never performed. The user is seeking financial compensation for this action, as well as compensation for all other users who experienced the same phenomenon.

Facebook user Anthony Ditirro has filed a class-action lawsuit against Facebook in a San Jose court for displaying his endorsement of a publication he claims to have never visited or "Liked," in the actionable sense of the word. Though, according to the lawsuit, Ditirro has nothing against USA Today, it is also not something he has endorsed and so he takes umbrage with the falsely-generated "Like" on the advertisement.

The false use of his endorsement, according to the class-action lawsuit, runs afoul of various federal and state-level privacy and related rights, and the $750 in damages comes by precedent of a California law allowing for such a figure in the event a personal image is used in the manner specified without the owner's permission. As mentioned, this isn't the first privacy-related lawsuit the social network has received in recent weeks.

During the last days of December, two Facebook users filed a lawsuit against the social network under claims that it reads the contents of private messages that contain a link to a third-party, doing so to mine data for advertisers and marketers. That claim — which Facebook has called "without merit" — is said to be in violation of the Electronics Communications Privacy Act and related California laws. In that instance, the plaintiffs are seeking $10,000 in damages for all users who allegedly fell prey to these claimed privacy violations.