While Evernote says they’re staying committed to their 3 Laws of Data Protection (Your data is yours, it is protected, and it is portable,) we’re not so sure. It becomes apparent in the company’s FAQ about the changes being made in the new year. The premise seems innocent enough:
Evernote needs to see your data in order to make sure their computers are doing what they’re supposed to do. If your data doesn’t match the results they’re getting for your personalization features of the future, they’ll be able to make changes. Amazon maintains that they’ll limit their peeking into your data to a minimum.
How to opt out
Not all Evernote employees will be digging through user data, and Evernote says they wont be selling any data. But some users will choose to opt out anyway. This process is relatively easy.
For Evernote Business accounts, an admin will need to head to their Admin Console and find “Allow Evernote to use business data to improve my experience.” Tap out and your whole group will be out.
Everyone else will want to head to their Account Settings and find “Allow Evernote to use my data to improve my experience.” And tap out – and as it is with the business version it is here, too: Evernote has a warning. This warning suggests the following:
“If you do opt out, however, you may not be able to get the most out of your Evernote experience.” – Evernote
In short, it’s like they’re saying “let us look at your data or you probably won’t have access to all the fun stuff we’re making.” Evernote’s FAQ on this change goes so far as to mention how users can leave the Evernote service if they don’t like the changes.
“If you wish, you also can decide to export your data and leave the Evernote service by following these steps,” said Evernote PR. “We would hate to see you go, though, especially when we continue to have so many exciting new developments to share with you!”