The four major telecom operators in Europe remain unmoved by recent smartphones Nokia has offered. Those four major European carriers are saying that Nokia’s new Lumia line of smartphones are just not good enough to compete against rivals in the market such as the iPhone or Android devices. I think few consumers are surprised by that statement.
If you take mediocre hardware and combine it with unpopular software; you can’t have a winning combination. European carriers say that the Lumia smartphones are overpriced and are not innovative. AT&T has had some reasonable success with the Lumia 900 and has put big money behind the marketing of that smartphone in the US. However, European carriers complain that there is a lack of marketing dollars behind other Lumia devices.
Another big issue that the carriers cite are glitches in the battery and software for early models that make Nokia look bad. The crux of the issue for Microsoft and Nokia is that people are not coming into stores asking for Windows Phone devices. Many feel that Nokia should have thrown its money behind Android rather than stacking all of its eggs inside the Windows Phone basket.
An unnamed European mobile phone executive said, “No one comes into the store and asks for a Windows phone. Nokia have given themselves a double challenge: to restore their credibility in terms of making hardware smartphones and succeed with the Microsoft Windows operating system, which lags in the market. If the Lumia with the same hardware came with Android in it and not Windows, it would be much easier to sell.”