Microsoft may have repeatedly botched its attempts at bringing Windows to the mobile space but there will always be people who still believe in that vision in one form or another. There will also always be companies who believe the same or at least capitalize on the hopes and dreams of Windows fans. After a short period of silence, one company has suddenly jumped into the spotlight with a claim that’s too good to be true: a modern smartphone that not only runs Windows 10 on ARM but even Android beside it.
Windows 10 on ARM, or Windows 10 on Snapdragon depending on who you ask, isn’t exactly new. But after the flop of Windows Phone and later Windows 10 Mobile, it seems that Microsoft and its OEM partners have lost interest in bringing what is essentially still a desktop-oriented operating system to smaller screens. That leaves the space open for smaller players but, until now, no one has jumped in to take up the cause.
Then along comes Emperion, a hitherto unknown UK-based company that may have been around since 2017. It has announced a new phone, soon available for pre-orders, that is quite loaded with its own-made buzzwords, like a 6.19-inch Cosmos Display and two 13 megapixel Emperion OptiX cameras. It’s running on a Snapdragon processor but it is curiously mum on which.
The most intriguing aspect is, of course, the claim that it runs both Android and Windows 10 on ARM. Dual-boot devices existed in the past and few, like Chuwi, still make them today. Emperion also says that it has worked closely with Microsoft on this device but also eschews Google Play Store for privacy concerns.
Those are definitely bold claims to make and the pre-order price of 549 GBP ($714) is just as bold. It might definitely be difficult to put faith in a newcomer, but that’s the thing dreams are made of. Whether or not there will be any takers, however, is something we’ll have to see when Emperion starts taking orders.