Colgate Smart Electronic Toothbrush E1 puts AI in your mouth

AI is everywhere but, in almost all cases, they are located outside or at least on your body. Smart speakers are left inside rooms and smartwatches stay on your wrist. But a new smart device that's available exclusively in Apple Stores applies AI inside your body. Don't worry, it's not invasive, at least not in the "skin-piercing" sense. This new Colgate smart toothbrush uses a bit of artificial intelligence and crowdsourcing to analyze your mouth and your brushing method and tell you how to brush your teeth better.

Oral hygiene is something that many take for granted. Either that or they don't take brushing seriously enough to do it the right way. But what is the right way really? That is what the Colgate Smart Toothbrush E1 is for, to help you learn how to brush with intelligence.

The unassuming toothbrush actually contains a set of sensors that can track its position in your mouth across 16 different brushing zones. All in real-time even. That data is stored on the handle and is then transferred to a paired iPhone or iPad over Bluetooth. Over time, it will learn about your brushing patterns and give you recommendations on how to improve it.

The app also has some tools for adults and kids alike. Coach guides you during your brushing while Check Up provides you a map of your mouth, showing where you brushed and where you might have missed. There's, of course, a dashboard to keep track of all these and two free games to keep kids entertained while brushing. One even uses the toothbrush as a controller.

The Colgate Smart Electronic Toothbrush is available on and select retail Apple Stores for $99.95. That includes the toothbrush itself, its charging base, and one replacement head. No indication on where to buy extra heads for later.