SameSite Cookies have become Google’s latest crusade in making ads more acceptable so you won’t have to block them. In a nutshell, it distinguishes between good SameSite Cookies that originate from the website itself and bad Cross-Site Tracking Cookies that follow you wherever you go. That’s mostly done for the purpose of building a user profile in the name of “personalized” (read: targeted) ads.
Since February, Google has slowly been making moves on blocking such errant cookies. This mostly means breaking sites that use such tracking cookies, depending on what the user’s Chrome settings are. Of course, broken sites are unusable sites and some of those sites happen to include, only a bit ironically, financial and banking websites.
Of course. that does mean that users are again at risk from some of the shenanigans that site owners pull using these cookies. It also comes at a time when there is a reported surge in hacking attempts now that hackers know more people are working at home with their insecure Wi-Fi networks.