Blu-Ray Xbox 360 Coming Soon, Maybe

The real headline was that such a system might sell at a loss, but looking back its been Microsoft's strategy to sell their systems at a loss just to be the cheapest in hopes that game sales would eventually push them back into the black, and they always have, as far as I know. Problem is that Microsoft is being quoted between $95-$100 per drive, OEM, for the BD-ROM drives; a price they couldn't really make up without raising the price of the system by a lot, especially considering they are only putting out $18-$20 per drive for the DVD-ROMs.

Another concern is that since Sony, maker of the PS3, controls the flow/production of several key components to making a Blu-Ray drive, they might cut supply of those components to whatever manufacturer picks up the Microsoft contract. I would hope that Sony wouldn't try and pull something like that, because I assure if they did, they wouldn't be the sole producer of such components for very long.

That Microsoft might integrate Blu-Ray into their systems isn't that much of a surprise, it would just be the smart thing to do, but none of this is confirmed, nor denied by Microsoft. When contacted they simply said that they don't comment on market rumors.

[via digitimes]