When you find out that AT&T put out an attack ad about a competing carrier, you’re first guess is that they’re probably going after Verizon, which is AT&T’s biggest competition right now. However, it turns out that Ma Bell is going after the little guys in a new full-page newspaper ad that appeared in The New York Times, The Wall Street Journal, and USA Today.
The advertisement goes after T-Mobile, and it explains “the truth about T-Mobile’s network.” AT&T claims that T-Mobile customers experience double the dropped calls, double the number of failed calls, and 50% slower download speeds compared to AT&T’s own network. As a response to the ad, T-Mobile Chief Marketing Officer Mike Sievert said, “Wow. Looks like we struck a chord.”
Of course, T-Mobile has gone after AT&T before, so this could be regarded as a fair fight, since AT&T seems to just merely be dishing it right back. T-Mobile CEO John Legere shared some fighting words at CES back in January about AT&T, and it just seems that AT&T is glad to return the favor to the Deutsche Telekom-owned company.
However, it seems that T-Mobile is taking the attack ad very lightly, as it should. Sievert said that “AT&T doth protest too much. Glad they’re spending their money to print our name.” Of course, whether or not AT&T’s claims about T-Mobile’s network are true, I’m sure T-Mobile users are pretty excited about the cheaper bill they get every month, but everyone has their preferences, of course.