Apple Watch Pride Band And Watch Face Launch Today

Joining the new watchOS 5 features Apple detailed this afternoon comes a band and watch face for the Apple Watch wearable. The new offerings are being made available today just in time for Pride Month. The new watch face previously leaked late last month, and we'll officially get access to it starting at 3PM ET today.

Apple introduced the new watch band and watch face during its WWDC 2018 keynote today, showing off two offerings with a design that seamlessly transitions from physical to digital. Individual color stripes are featured within an overall white band, while the watch face shows the same colored strips on a black background.

Apple is making both the band and face available at noon PT / 3PM ET. This isn't the company's first Pride band, however; it launched one for its wearable last year, too, though it was only available for a limited time. The latest band's launch comes at the beginning of Pride Month — Apple didn't state either way whether this year's offering will also be available for a limited time.

The company has revealed the new features Apple Watch owners will be getting in watchOS this fall, including new fitness and health tools that track workouts automatically, monitor new workout types, and more. The company is also bringing its podcast app to the latest iteration of watchOS, plus a new Walkie-Talkie feature that we first saw signs of years ago.