Apple Media Event Livecast Transcript - Aug 7th 2007

Steve walks in and welcomes everyone to the event. We will start off talking about the Mac, it's been an incredible last 12 months. the growth has grown 3times as fast as the industry. "We've got a clean product line", today we are going to focus on the iMac.

Steve makes fun of a PC

a much better way is the iMac

the iMac has been really successful

"we will make it even better" using aluminum because it's professional and durable

also recyclable

second element is glass

it's elegant

and desirable

the new iMac is much thinner before

(I'm not allowed to take pics where i am sitting)

you can also add memory

with just one screw, there's only one visible screw

20-inch display and 24-inch display

both are glossy —- customer told apple they love glossy display

"they look way better on glossy display"

new keyboard is much smaller



vs .89

there are special dedicated keys

media transport controls

right on the keyboard now

wireless option?

new wireless keyboard is compact

super thin with Bluetooth 2.0

and feature dedicated keys as well

Intel core 2 dual


up to 4GB of memory

ATI Radeon HD graphics

up to 1 TB of storage


all built-in

17, 20 and 24 —

24-inch = $1799!!!

better product at $200 less

20-inch $1499

17-inch going away

another 20-inch at $1199

Consumers told Apple they love aluminum and glass – Steve is reiterating

so the new iMac is a mixture between professional and consumer

there's a new ad

that will be running in a few days

there are a bunch of new iMacs twisting and turning,

"The new iMac"

(everyone claps)

after the presentation, the new iMacs will be available

alright...the next thing

is Applications that run on

the hardware

today, apple introduce iLife 08

the biggest jump in iLife since the first

intro many years ago

this year, apple dramatically enhancing and replacing to take to a new level

iPhoto is going to a whole new level


Steve talks about the issues around dealing with thousands and thousands of images

the solution "was" to create albums

they are centered around events —- such as birthday, ski trip etc

iPhoto will automatically take "events" and do it automatically

it's all about events

you still get the photo view, but on top is the "Events" view

~50 photos per event

what that means is you no longer need to look through thousands, you now only have to look through 100 or so

which photos go through the events?

All photos taken in one day

makes up an event

so what happens when you go to a bday in the morning and then wedding at night?

Split and Merge

simply by taking one and move

or select a bunch then merge the same event

2- Hide photos – this looks trivial but important

since you may not want to throw them away

you can simply hide them then later bring them back

3-unified search

dates, keywords, ranking

then sorts them

4-more powerful editing tools, ie. adjust photos by copying and pasting adjustments to other photos

5-theme base photo printing

6-new books and calendars

(very neat)

Demo — starting now

oooh ahhh, new iMacs

(two of them — -sorry no pics)

Steve demos 5000 photos, huge library

there are 104 events out of over 5000+ images

Moving the mouse over the photo you can "skim" all the photos

(Steve made a point they've applied for patents — everyone laughed)

once in the event, another way to look at an image is to double click to preview the photos

Steve demos how to split two events

simply click on one image from the series and it splits into two events, birthday and wedding

merge events simply by select two events then select merge

or select one then put it on top of the other

hide and show images intuitive to use keeping the gallery uncluttered

concluded the demo of iPhoto


please to announce 1.7M .Mac subscribers

iPhoto + .Mac = .Mac web gallery

"hand in a glove"

what does it do?

1 button photo sharing to publish

your photos to .Mac web gallery

Rich "web 2.0" experience

grid, slide show, mosaic and even in carousal

works on windows IE, safari etc

Print-quality downloadable

People can contribute from anywhere

there's a special email address and email the images

then the images will appear and then syncs right to your gallery as well

Great iPhone Experience

take an image with your iPhone and there's a new option on the iPhone to send to your .Mac web gallery

it also syncs automatically with your system

you can also view other's .mac web gallery right on your iPhone

Steve demos .Mac web gallery

options allow you to select who can view the gallery

once the selections are made, the images get uploaded automatically if you're connected to the internet

"skimming" is available right on the web "true web 2.0 app"

quick you remember what the "skimming" feature does?

images are viewed as slide shows, grid, carousal, mosaic

demoing how easy it is for others to contribute

Phil just sent Steve a photo via his iPhone right into the .Mac web gallery

concluding the .Mac web gallery (everyone claps loudly)


iMovie (per Steve this is very interesting — there's a story)

a brilliant engineer went on a well deserved vacation

he wanted to make a quick 5 min movie but it's too darn hard

luckily he knew final cut pro but still didn't know how to only spend 30 min to make a 5-min away

Steve was blown away when he say it


it's a whole new app with a whole new

1-one library for all your video

you can scroll through all of them similar to iPhoto

it takes movies from all sources even the AVCHD!!!(much better than any)

Steve talks about the Panasonic AVHD $799

2-Skim to preview too!

holyshit — skimming on video rock!

no longer need to open the file to view!

3-Supr fast movie creation

simply select videos and build a movie "almost instantly"

4-polish quickly

5-view and share videos anywhere

You can watch the videos literally anywhere on any devices or on the web

.Mac web gallery also supports video

.Mac web gallery shows video instantly

you can also send it to YouTube and it encodes automatically!

Steve demos iMovie 08

if you're trying to find something fast, "skimming" is an amazing feature

starting and stopping the camera creates a separate clip

"Drag media here to create a new project" simply drag and drop clips and iMovie takes care of the rest

by default it selects 2-secs

you can also grab the hooks and extend the length of the video

Adding a title by simply drag and drop, same with adding a sound trap

watching Steve's movie "Snowboarding on mt hood"

the large size is even better resolution than the dvd

per Steve "no longer sending dvds to grandma"

these videos are downloadable

concluded the iMovie demo

the large size is even better resolution than the dvd

per Steve "no longer sending dvds to grandma"

these videos are downloadable

concluded the iMovie demo

Next up is iWeb

enhanced version

1-live web widgets

for example drag and drop Google maps

or grab any html snippets

copy and paste into the website

2-Google adsense

decide which format you want then ads show up

3-Media index page

pick and index page, drag and drop content

4-Personal domain support

5-Theme switching

dynamically change the way your website look and feel


believe it or not there are still people who wants to make them

better performance

theming is added

(Steve is breezing through iDVD)

lastly is Garageband

multi-take recording, visual eq automation

Steve's fav feature is magic garageband

demoing magic garageband

iLife 08 is $79

iLife ships free with all new macs starting today

10GB of online storage $99.95 per year subscription service (everyone claps)

now leaves iWork

Apple has sold 1.8M copies

iWork '08

dramatically enhanced


-text affect, bouncy, etc

new transition

color planes, confetti

Instant Alpha

lets you take out the background

only use what you want in keynote

Smart Builds lets you create instant high value animation

drag photos or anything, to create turntable, spinning cube etc

A to B animation is now available and easy for mere mortal to use

New themes : possible to add animations to the new themes

NEXT, Pages

-Distinct word processing and one for page layout modes

-contextual format bar has been added

140 apple-design templates

Steve is demoing Numbers

iWorks '08 is available today and cost $79

Check out the new iMac at, there's a new iLife '08 Guided tour