Apple "iTV" rumors persist and now a concept rendering

Following revelations from Steve Jobs' biography by Walter Isaacson, long simmering rumors of an Apple "iTV" television set have boiled over with the latest reports claiming it's a matter of "when" and not "if." A new wave of speculation on an upcoming Apple product certainly can't be without concept renderings and that's what we have here from artist Guilherme M. Schasiepen.

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In an excerpt from the Jobs biography, Isaacson revealed that the Apple co-founder and visionary felt that he had finally "cracked" the formula to creating a successful TV, believing that a TV needed to be simple, elegant, and fully integrated. This has led many to believe that Apple's next step will be to be debut an iOS-powered Apple HDTV set that would integrate apps including FaceTime and Siri.

Analysts have long been speculating on an Apple-branded television set. Piper Jaffray's Gene Munster has been predicting such a move by Apple as far back as 2009 and now believes that Apple could push such a product out to market by late 2012 or early 2013. Other analysts believe that Apple will start off with smaller TVs sporting 15- to 19-inch touchscreens that target the kitchen and bedroom.

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It's also been recently rumored that Apple's head of iTunes, Jeff Robbin, has been charged with leading the development for the Apple HDTV. A lack of a major update to the current Apple TV set-top box has further fueled the speculation.

[via 9to5 Mac]

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