For the modern computer user and knowledge worker, cloud storage is an inevitable fact of life. For mobile device users with very limited internal storage, it becomes a necessity. Apple’s iPhones have long been criticized by some camps for lacking a data storage expansion option and the company is unlikely to change its ways. Instead, it is now offering even more space on its iCloud storage service, up to 2 TB in fact, to give more room for your photos, videos, and files.
Apple’s new iCloud tier is timely in two ways. For one, the company is about to unveil the new iPhone 7 in a week’s time, making it an opportune moment to raise the bar higher for the cloud storage that comes with every iPhone. For another, it’s a subtle retort to recent video ads from Google that take aim at the iPhone’s 16 GB model. Now those that love to capture moments with their iPhones need not worry about losing space.
The new 2 TB iCloud option unsurprisingly comes at twice the cost of the previous top offer. It costs $19.99 per month, versus the $9.99 monthly fee of the 1 TB option. Aside from the new offer, nothing else changes in Apple’s iCloud scheme. iCloud users still get 5 GB free, and the lowest tier starts at 0.99 for 50 GB of storage, while the 200 GB option sits at $3.99 per month.
Apple’s new iCloud option proves how much modern users are turning to the cloud for extended storage, be it for keeps or for transient, shareable data. Unlike other cloud storage providers, however, Apple is content to keep iCloud on a tighter leash than, say, Dropbox or Google Drive, and closer to its family of devices.