Most who shop on Amazon check the reviews for a particular product to ensure it’s worth their hard-earned money. However, many who frequently shop on Amazon may not realize how rampant fake reviews are on the website. There are many brands who pay people who purchase their products for reviews, sometimes handing out gift cards to entice buyers to leave five-star reviews.
Naturally, Amazon has a policy against fake reviews. Some very popular makers of electronics and electronics accessories have recently been booted from Amazon for allegedly violating that policy. The most recent brand to fall afoul of Amazon’s fake review policy is called RavPower, a popular maker of phone batteries and chargers.
Amazon has confirmed that all RavPower products have been removed from its virtual store shelves. There has been no official word from Amazon on why it removed RavPower products. Over the weekend, a journalist from the Wall Street Journal named Nicole Nguyen posted to Twitter that a RavPower charger she purchased had a card inside promising a $35 gift card in exchange for a review.
While Amazon hasn’t confirmed that tweet is the reason the RavPower products were removed from its marketplace, the proximity to the tweet and the products removal seems clear. RavPower isn’t the first popular brand on Amazon to be removed from the store. Previously Aukey and Mpow were also removed from the Amazon storefront. While no specific reasons for the removal have been offered, it appears the fake review policy resulted in those products being eliminated.
While, as of writing, you can still find some Aukey products listed on Amazon. However, it appears that everything RavPower branded has been eliminated. It’s worth noting that fake reviews aren’t limited to electronics on Amazon. I purchased a pump spray bottle for oil to use for seasoning cast iron pans earlier this year based entirely on many five-star reviews. When the product came in, inside was a card offering a $10 gift card if I showed them I left a five-star review for a product that cost me about the same amount. Ordering a product based on lots of good reviews only to find the reviewers are being paid to leave those reviews is quite disturbing.