Amazon has sold "millions" of Kindles

Love or hate Apple, the one thing you can say about the company is if it has a hit product on its hands Apple is going to shout it from the rooftops as Jobs screams neener-neener-neeener on the inside while thinking about Steve Ballmer. Other companies don't do that like Amazon with its tight lipped, never say how many Kindle's we sell attitude.

Amazon unveiled its Q4 2009 financial data this week and posted huge growth over the holiday season. Amazon is mum on exactly how many Kindles it sold, but we all know it was a ton of them. Amazon CEO Jeff Bezos did offer a quote that may well be as close as we come to finding out how many Kindles have been sold.

Bezos said, "Millions of people now own Kindles. And Kindle owners read, a lot. When we have both editions, we sell 6 Kindle books for every 10 physical books. This is year-to-date and includes only paid books — free Kindle books would make the number even higher. It's been an exciting 27 months." So we can assume then Amazon has moved at least two million of the eReaders in a bit more than two years.