Adidas Unveils miCoach SPEED_CELL Sports Performance Tracker

Adidas has unveiled a new fitness tracker called the miCoach SPEED_CELL that can capture information from motion in every direction. This feature will make it useful for athletes in all types of sports, beyond just runners. At the moment, most fitness trackers such as Nike+, are geared towards running with one-directional metrics.

The miCoach SPEED_CELL is designed to help improve individual performance for athletes in a broad range of sports, including soccer, football, basketball, tennis, and running. It lets each user track their unique stats such as average speed, maximum speed, number of sprints, distance at high intensity levels, steps, and strides during play. Up to seven hours of data can be stored onboard the SPEED_CELL to be wirelessly transferred later to a smartphone, tablet, or PC.

The device fits in a specially designed cavity in the outsole of compatible Adidas footwear. The company intends to introduce a full range of compatible sneakers for basketball, football, and tennis starting later this year through 2012. The device itself will cost $69.99 and will launch with a series of apps, starting with miCoach Soccer and miCoach Running, on December 1.

[via Engadget]