Adele Pushes To Limit Latest Album To Spotify Paid Listeners
Spotify has found its business model under attack by some of the biggest artists in the recording industry. In 2014, Taylor Swift refused to allow her album 1989 to be streamed on Spotify. Before that in 2013, Beyonce refused to allow her new album to be on Spotify as well and went exclusive with iTunes. Now word is that Adele may keep her coming album called 25 off Spotify as well.
Reports indicate that Adele and her management team are pushing Spotify to only offer her 25 album to paid subscribers. If Spotify agrees to limit the album to paying customers only, that would make it available to about 20 million of the 75 million users who use Spotify.
So far, Spotify has refused to back down and has yet to hear if the new Adele album will be offered on its streaming platform at all according to a source. Spotify denies that it has been pressured to make the Adele album available to premium members only. The issue for Spotify is that if they do make the Adele album available to premium subscribers only, it will leave its largest user base out in the cold.
Some believe that if Spotify misses the new Adele album, expected to be one of the biggest releases of the year and misses a forthcoming Coldplay album due to the same issue the business model may have to be reevaluated. Spotify has always pushed to have the same catalog available to premium and free listeners.
SOURCE: The Verge