Adidas’s powerful miCoach fitness technology brand is taking its next logical step – into the world of video games. Set to debut in the summer, Adidas miCoach will be published by 505 Games and will be available for the Xbox 360 and PS3. As should be expected, the Xbox Kinect motion camera peripheral and the PlayStation Move controller accessory will be integral parts of the game.
Players will be able to delve into more than 400 different exercises, get feedback, track progress, and remain committed through the motivation of virtual coaches. And because it is part of the Adidas miCoach suit, players will be able to integrate the data from the game with other parts of their exercise lives. That is what will set this title apart from the myriad other fitness video games out there.
Athletes Kaka, Dwight Howard, Manuel Neuer, Jessica Ennis, Jose Mourinho, Ana Ivanovic, Will Genia and Eric Berry all appear in the impending game. The miCoach brand isn’t gaining popularity just among regular consumers. Adidas has engineered “trackable” sportswear for professional sports teams so that coaches can monitor real-time player data to help with their coaching decisions. It’s pretty cool stuff.