EA tells affiliates to “stop actively promoting” SimCity

Mar 8, 2013
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EA tells affiliates to “stop actively promoting” SimCity

You know things are really bad when Electronic Arts is actively suspending all of its marketing efforts on SimCity. The publisher has sent an email to its marketing affiliate partners asking them to "please stop actively promoting the game" until further notice. Specifically, EA's Origin says they have "deactivated all SimCity text links and creative," and they're asking affiliates to remove all promotional material from their websites.

EA plans to resume their marketing and promotional efforts at some point, though, mentioning in the email that they will notify affiliates when they can start promoting the game again. However, EA says they will still "payout commissions on all SimCity sales that are referred," which is certainly good news for affiliates still.

SimCity launched earlier this week, and it didn't quite go as planned. Of course, no one can really plan for how a launch will go, but we're sure Electronic Arts wasn't expecting this much backlash and issues. It turns out demand of the new game was higher than expected, resulting in server crashes and downloading failures for gamers.

Amazon even ended up suspending digital orders of the game, while still allowing physical copies to be sold with an asterisk in hopes to temporarily cut down on the amount of gamers with access to the game and hopefully help out EA with the surge of those hankering to build their dream city. In the meantime, feel free to contribute to the Kickstarter campaign for Civitas, a cheaper DRM-free alternative to SimCity.

[via Polygon]


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