White House's Latest Social Effort Lands It On Snapchat

It's no secret the White House has been working to increase its social presence, and latest among that effort is its new Snapchat account. According to the administration, the new "WhiteHouse" account on Snapchat provides a "behind-the-scenes glimpse" of current White House happenings and likewise gives the public a way to engage with the administration. This follows the VR holiday tour the White House released last month.

Social media is everywhere, and many millions of people use it every day. Such a reality spurred the current administration to create its own various social accounts, most of which serve as educational portals for general history or current happenings regarding the government.

As far as Snapchat goes, many young people are on the service, making it an attractive way to reach out to future voters and get them interested in politics. Snapchat users can friend the administration at "WhiteHouse" or can scan the image above to see its Official Story.

Said White House Director of Product Management Joshua Miller, "Tomorrow, our Official Story will take you behind the scenes of the White House's State of the Union preparations, with footage and angles you won't find anywhere else."

SOURCE: White House