Tinder’s latest feature helps users find dates for in-person weddings

Brittany A. Roston - Oct 15, 2021, 6:50pm CDT
Tinder’s latest feature helps users find dates for in-person weddings

If taking a total stranger as your plus one to a wedding doesn’t sound like a bad idea to you, Tinder is back with a new feature that’ll make the entire process easier. The company has announced a feature called Plus One that, as you’d expect, lets users alert others that they’re looking for a date to take to a wedding.

Tinder announced its new Plus One feature on Thursday, stating that it has teamed up with WeddingWire to help users find someone to take as a date to a wedding. The feature is available in the app’s Explore section, ensuring users are able to make their particular needs known to others who may want to tag along.

The team-up with WeddingWire, meanwhile, is to launch a ‘Wedding Guest Grant’ giveaway that’s now live. With this, the first 100 people to join the Plus One section in Explore will get $460 toward the cost of a wedding — the average amount WeddingWire says people spend to show up as guests.

Many in the industry are bracing for an anticipated onslaught in weddings later this year and through 2022. The reason is — you guessed it — because of the wedding postponements that occurred in 2020 and most of 2021 due to the pandemic.

The combination of readily available vaccines in many places, as well as cheap rapid COVID-19 tests and loosened travel restrictions, have made in-person weddings a safer option again. According to Tinder, it has seen the number of users adding “plus one” to their profiles increase 45-percent since the start of 2021.


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