Tinder charging people 30 and older extra for premium

Brittany A. Roston - Mar 2, 2015, 5:43pm CST
Tinder charging people 30 and older extra for premium

Feeling old yet? If you’re over the age of 30 and you’re thinking Tinder could be the key to scoring yourself a mate, you’re going to have to pay extra for the premium version, with the service assuming no longer being in your twenties means you’ve more money to burn. This assumes you’re interested in using Tinder Plus, which gives users more features than the non-plus version: namely, you can undo that swipe that you didn’t mean to do, and you can view profiles outside of your region via Passport.

Tinder, of course, is an app that people can use to look for “dates”. Users swipe left if they’re not interested in someone, but when both express interest, they become a match. There’s an obvious benefit to the premium version (how often do you mindlessly swipe something away before you fully realize whatever it was?), but it’ll come with a price.

If you’re under the age of 30, that price will be $9.99/month. If you’re 30 or over, however, that price will about double at $19.99/month. According to a Tinder spokesperson that spoke with NPR, the company has been testing the premium version “in several countries”, and that its pricing has been “based on a combination of factors”. The aforementioned prices, accordingly, “were adopted very well by certain age demographics.”

The statement continued:

Lots of products offer differentiated price tiers by age, like Spotify does for students, for example. Tinder is no different; during our testing we’ve learned, not surprisingly, that younger users are just as excited about Tinder Plus but are more budget constrained and need a lower price to pull the trigger.

It’s not hard to poke holes in that comparison with Spotify, but at the end of the day it doesn’t matter: if you’re older, Tinder says fork over more. The same pricing structure is being applied in the UK, only it is 14.99 pounds for people who are 28 or older.

VIA: Fast Company, Tinder Blog


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