Spotify's Ads Will Be Tailored To Playlists Starting May 1

Spotify offers an advertisement supported listening option, and as with many other modern services, it seeks to target those advertisements to the users as best as possible. Users can seek out songs, albums and other items on the music streaming service, but they're also offered playlists. As any music lover knows, the playlist you are listening too often speaks about your mood or mindset, and so it isn't surprising, then, that Spotify is now offering targeted advertisements based upon them.

Spotify detailed the new targeting option for brands on Thursday, saying that it is launching a new Playlist Targeting option, and that this is an industry-first solution for brands that want to target users based on the playlists they listen to.

The feature won't be rolling out until May 1, but when it does, it'll be part of the service's updated Spotify Audience Targeting options. The things playlists say about the users is varied — if you're listening to a "Workout" playlist, for example, there's a good chance you're working out and so hawking fitness-related ads might be best suited for that moment.

As such, starting next month, users might find that advertisements start cropping up related to whatever playlist they're listening to. Spotify also uses things like age, gender, location, behavioral data, and more for ad-targeting purposes.

SOURCE: Spotify