Sky launches Now TV streaming movie service

If you want to enjoy streaming movies in the UK, currently you have to rely on either Netflix or Lovefilm. Neither are ideal, with missing titles and long waits before new movies show up on either service. Sky has decided to throw its hat into the ring, today announcing Now TV. The service, which launches tomorrow, will offer two methods for watching movies: pay as you go, or via a monthly subscription.

Customers will be able to choose from over 1,000 titles from Sky's catalogue, with movies costing between 99p and £3.49. If you don't fancy paying per title, then the Now TV also offers a monthly subscription called "Sky Movies Pass" which costs £14.99 per month. That will give you access to around 600 movies from all the major studios. Sky also promises that five new movies will be added to the service every Friday, with the titles available on Now TV 12 months before they arrive on services such as Netflix or Lovefilm.

Better yet, there's a 30-day free trial for the service. After that, you'll have to pay per title or use the monthly subscription. The service will launch tomorrow on PCs, Macs, and select Android devices. Sky says that an app for the iPhone and iPad is also coming, and the service will eventually roll out to hardware like the PlayStation 3 and Roku streamers. Movies won't be the only content either, with sports and TV shows coming in the future from Sky Sports and Sky Atlantic. The monthly subscription may be expensive now compared to Netflix and Lovefilm, but it may be worth considering given the expanded movie library and the promise of additional content.