RIM to air first-ever Super Bowl ad for BlackBerry 10

Craig Lloyd - Jan 25, 2013, 3:53pm CST
RIM to air first-ever Super Bowl ad for BlackBerry 10

The Super Bowl is one of the most-watched programs on television, and if you really want to get your name out there, then you would buy a 30-second commercial spot during the big game. While the Super Bowl may be the only reason that sports fans clamber around the TV, the commercials also happen to be a big thing as well. It turns out that RIM will be airing a BlackBerry 10 ad during the Super Bowl to promote the new platform.

The ad will air just days after RIM officially launches BlackBerry 10 on January 30 — the Super Bowl takes place on February 3, so while the new platform will already be out and about, RIM will be attempting to garner the attentions of potential BlackBerry users around the country. The 30-second spot is estimated to cost around $3.8 million.

If the viewership for this year’s Super Bowl passes last year’s record, RIM may get over 111 million viewers to see its new advertisement, and while a majority of them may run off to the kitchen for refreshments and snacks, we guarantee a lot of people will still be in front of the TV to witness BlackBerry 10.

It’s rumored that RIM will launch several devices at its launch event in New York City on January 30, including the heavily-leaked Z10 smartphone. Prospective carriers that may carry the new BlackBerry devices include T-Mobile, Verizon, and AT&T in the US, with Virgin Mobile in Canada and Vodafone in the UK.

[via AllThingsD]

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