RIAA CEO Cary Sherman recently outlined his vision for improved cooperation between copyright holders and service providers. Sherman says that he will seek agreements that will see file hosting sites be required scan incoming links for piracy. Sherman also wants search engines like Google to do more to prevent piracy.
One of Sherman’s goals is to have Google fit its Chrome browser with the technology to be able to block infringing sites and convert users to the official sources of various content. Sherman spoke yesterday in front of a House Judiciary Subcommittee to tout the need for voluntary agreements between copyright holder associations and technology companies.
One of the ways that RIAA wants to fight piracy is through agreements with payment processor such as Visa, MasterCard, AMEX, Discover, and PayPal. Agreements in place with these payment processors will see the company’s terminate relationships with various websites if the website continues to offer pirated content.
The goal of these agreements is to restrict the advertising revenue for so-called “rogue sites.” Sherman also wants to change an agreement that’s been in place since 2007 with CBS, Disney, Fox, and several other companies. That deal was one of the first voluntary anti-piracy initiatives and Sherman wants to add some new wrinkles to the agreement. He wants a fingerprint technology to be implemented to filter unauthorized video or audio files. He also wants to be able to identify “predominantly infringing” websites and block their links. One of the biggest moves is that Sherman wants to be able to track, identify, and ban repeat infringers while still accommodating fair use.