As the NFL’s 8-year Sunday Ticket deal with DirecTV nears its end, the football league is looking to Apple as its ideal replacement, according to a new report. Multiple companies are said to be prospective destinations for the League’s Sunday games, including Amazon (which is already home to Thursday Night Football), as well as Disney for ESPN.
The claim comes from sources speaking with The Athletic, which claims that the NFL wants Apple to be the new company behind its Sunday Ticket. The package is set to expire after nearly a decade with DirecTV, the league’s long-term partner. An Apple package may be a bit different than what DirecTV has, as well.
The insiders claim that an NFL Sunday Ticket under Apple may include some notable changes, including the potential for football fans to purchase a standalone game or even purchase all of the out-of-market games for one particular team. A more tailored approach like that would arguably be better for sports fans who may only be interested in select games.
The report cites a source who alleged that “everything is on the table,” but the NFL hasn’t confirmed any of the details and the report claims that nothing has been finalized at this time. It is possible the Sunday Ticket package won’t ultimately go to Apple, which likewise has remained quiet about the rumor.
The NFL is reportedly looking to get another $2 billion per year on top of the existing contract price, which is said to be around $1.5 billion yearly on average for DirecTV. It doesn’t look like AT&T will pen a new deal with the League to keep the Sunday Ticket. Amazon has already scored Thursday Night Football and it remains possible it may get the Sunday Ticket, as well.