As they say, reports of the Moto X‘s death are highly exaggerated. That is, if you ask Lenovo about it. The Chinese OEM, who is now steward of Motorola’s brand and devices, has made it clear that, at least for now, the Moto X isn’t getting retired. And neither will the Moto G or even the Moto E. Of course, that’s only “for now” and companies have been known to change their minds. Thus, the future of at least the Moto X is still left hanging in the balance.
There was probably no doubt that the Moto G would go on, at least for one more generation. After all, Lenovo just very proudly announced the Moto G4 and G4 Plus in India, admittedly rather impressive mid-range devices. The Moto E, on the other hand, is a bit uncertain, as there hasn’t been any word, rumor, or whisper about the entry level smartphone of late.
The real casualty in everyone’s minds, however, was the Moto X, especially when rumors of a Moto Z started appearing. The Moto Z is no longer a rumor, so naturally everyone presumed that it indeed has taken over the Moto X brand just as the Sony Xperia X displaced the Xperia Z. Not so, says Lenovo.
In a nutshell, Lenovo is saying that the Moto Z and the Moto X serve different purposes and audiences. The Moto Z is for the tech-savvy, cutting edge user with its bevvy of mods. Lenovo will retain its high, mid, and budget range categories to address different market segments.
That, however, still leaves the purpose of the Moto X in question. I will naturally sit between the Moto X and the Moto G, but its exact feature set is still shrouded in mystery and confusion. Lenovo may insist that it’s not doing away with the Moto X just yet, but talk is cheap. A convincing new Moto X model would be a stronger proof than words.
VIA: Android Police