In order to show off what a beast its new line-up of Range Rovers is, Land Rover enlisted the help of Agent 007 himself in order to show off its beauty and its power. James Bond, or Daniel Craig, drove the 2014 Range Rover Sport all the way from a Brooklyn Shipping Yard to the stage of the James A. Farley Post Office at the 2013 New York Auto Show. The entire drive was streamed live to all the eager James Bond fans on the internet.
James Bond navigated around all the shipping crates in the Brooklyn Shipping Yard with ease. He navigated through the crazy New York traffic, road over obstacles, drove through a flooded tunnel, made his way dramatically across a thick cloud of smoke, and brought the 2014 Range Rover Sport safely onto the stage at the James A. Farley Post Office. There he was greeted by an onslaught of paparazzi and reporters eager to take his photo.
Unfortunately, all James Bond did after arriving was pose for a few photos before taking off. The entire spectacle was said to be one of the most over-the-top product reveals done at any auto show in quite some time. There was definitely more attention to the James Bond aspect of the presentation than there was for the actual car, but whatever the case, the Range Rover got great publicity from the event.
The 2014 Range Rover is a full-on luxury vehicle that comes with great features and sports options. There will be 4 different versions of the vehicle, ranging from the $63,495 Range Rover Sport SE to the $93,295 Range Rover Sport Autobiography. The Range Rover Sport can get from 0 to 60 in just 5.3 seconds. Ironically, even though New York doesn’t seem to be the place to show off the Range Rover’s full capabilities, it’s actually the biggest market for the Range Rover in the entire world.
The Range Rover Sport is the best selling Range Rover for the company, so it would make sense that Land Rover would pull out all the stops in order to get it as much publicity as it can. The 2014 Range Rover Sport features a whole bunch of great customizations that you can choose from to make the vehicle more personalized. You can read more about the 2014 Range Rover in this post here. Stay tuned to SlashGear for more news on the 2013 New York Auto Show.
[via National Post]