HP: Palm Name Could Remain as Sub-Brand

Evan Selleck - Jul 22, 2010
HP: Palm Name Could Remain as Sub-Brand

Mark Hurd, HP’s CEO, made a comment to the Frankfurter Allgemeine about the future of the Palm name, and truth be told, we’re not at all surprised about his response. If you look at the past, and how HP handled acquisitions like Compaq, then hearing that the Palm name might not disappear altogether is both non-surprising, and a welcomed comment.

Hurd went on to name things like Pavilion, iPAQ and Envy as names that had done well as sub-brands to the company, and there’s no reason to think that Palm on this level within HP would do any worse. It may be a good move for them, especially considering Palm and webOS are synonymous at this point, but at the same time, the past with sub-brands like iPAQ are definitely hard to ignore. There’s still plenty of time before anyone figures out what’s going to happen to Palm, but if this is one of the plans high on the food chain, we’ll give it a thumbs-up.

[via PreCentral]

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