Google wants people to buy more games and other apps via Google play and to help boost interest the search giant has announced minimum pricing has been reduced in 17 additional countries. Google says that it has provided developers with more flexibility to control the pricing they offer for apps and games and allow price tailoring to suit local consumers.
Minimum price cuts were made in a pilot that ran in India earlier this year and the price of titles was reduced in 17 more countries to new minimum thresholds. In Brazil pricing was dropped from R$2.00 to R$0.99. Chile saw a decline from CLP $500 to CLP $200 for the cheapest apps.
In Columbia minimum pricing went from COP$ 2000 to COP$800. Other locations where minimum pricing was reduced includes Hungary, Indonesia, Malaysia, Mexico, Peru, Philippines, Poland, Russia, Saudi Arabia, South Africa, Thailand, Turkey, Ukraine, and Vietnam.
Google notes that developers can lower pricing in these countries immediately by going into their developer console and clicking on Pricing and Distribution. Pricing changes can also be made for in-app purchases. Google hopes that the reduced pricing will help developers reach more buyers and increase the number of apps they sell.
SOURCE: Android Devs blog