Google and Universal Partner for gBox

Universal is going to be starting a new online music sales service called gBox. For this venture they have struck a rather large deal with Google for advertising.

What are they doing different to get noticed, they are offering up their tracks for the same price as everyone else, only DRM free. Oh and did I mention Google would be running the ad department for this venture?

Google isn't prejudice enough to not include other online music retailers in their user's search results, but there will likely be gBox ads all around the search results. I personally hope this venture goes well and they are able to actually offer a competing service to iTunes, not really so much because I want to see Apple fail, or Google/Universal succeed, but more so because strong competition sparks innovation, which is something we really need.

gBox hopes to challenge Apple's iTunes Store through Google ads [via macdailynews]