Disney Retracts, Then Reissues DMCA Claim Against Star Wars Fan

Earlier this week I told you about Disney's hard-handed efforts to keep an image of a certain action figure under wraps. Essentially, someone from a Star Wars collectable podcast purchased a figure from Walmart, that they hadn't seen before. The podcast's Facebook page posted a picture of it, and it was taken down by Facebook, as they'd received a copyright claim from Disney, ask for it to be removed. Well today, the plot thickens.

Marjorie Carvalho, who runs the Facebook page, decided to send a polite email to the Disney email listed on the DMCA takedown notice. Last night, she received an email from Facebook, saying that Disney had retracted their claim. That's the sort of thing that makes you feel all warm and fuzzy, right?After all, there's no reason that a company should have the right to remove photos of a toy that was legally purchased from a store, right? Well, it doesn't end there.

Since the claim was retracted, the same person uploaded the same images again. And just this morning, they were once again taken down, due to a copyright claim from Disney. What's more, the person who uploaded the images is now banned from posting on Facebook for three days, presumably because they are now a repeat offender.

It's hard to say what is going on over at the House of Mouse, but there is really no excuse for this. If they had an issue with the image being posted, they could have politely responsded to Marjorie's email. Or they simply could have not re-submitted the DMCA claim that they just retracted the night before. Hell, they could have just left everything well enough alone, and not retracted the claim. Something tells me that this saga is still far from over.

VIA: Ars