So the question on every Xbox 360 owner since the demise of the HD DVD format has been whether Microsoft will bite the bullet and release a Blu-ray add-on for the console. Rumors have been running abound that Microsoft is in talks with Sony to do just that. However, the official word from Microsoft is that they are not.
According to a recent interview with Aaron Greenberg, group product manager for Xbox 360 “Xbox is not currently in talks with Sony or the Blu-ray Association to integrate Blu-ray into the Xbox experience.”
I can’t say that I’m entirely surprised at this outcome. I don’t think that Microsoft would have all that much to gain from releasing a Blu-ray add-on (especially since they’d have to go through the competition to do it). At this point they are focusing on the fact that it still plays the most popular movie format (DVD) and digital downloads.