As always, it seems that technological innovations are coming full circle. The quality and conveniences of wireless audio made their way from earphones to hearing aids a few years back and now advancements in ear care are coming to consumer audio accessories. Bose, a name renowned for its audio technology, is taking advantage of that cycle and is launching the SoundControl Hearing Aid, its first stab at such a product but one that doesn’t need a doctor’s appointment to acquire.
There have been a handful of new devices that have come up in the past two or so years that aim to revolutionize the hearing aid market. Many of these seem to have taken cues from modern wireless earbuds in terms of the conveniences offered by smartphones, Bluetooth audio, and the like. One thing that these hearing aids have over your consumer wireless earbuds is the accuracy and personalization of settings to each person’s unique hearing profiles, something that Bose is now trying to address.
These hearing aids are, of course, considered medical devices more than consumer products and their precision and advanced features come at more than the cost of the device itself. They often need a doctor’s prescription or at least a checkup, something that is more than just inconvenient these days. Some hearing aid companies have started to adopt remote or virtual doctor’s appointments but Bose does away with even that.
That’s what makes the Bose SoundControl Hearing Aids special because they have been FDA-cleared to be sold directly to consumers, no need for professional advice. That said, Bose’s Hear app, designed especially for this device, does offer the opportunity to have a one-on-one appointment with product experts for free. Given the price tag of this thing, it’s not exactly too generous an offer.
The Bose SoundControl Hearing Aids are lightweight and practically invisible, with the main electronics hiding behind your ears, out of sight. In just 30 minutes, you can set up your personal settings in the Bose Hear app without fiddling with confusing controls or even asking a doctor. Users will also be able to choose between Focusing on certain voices or letting sound in from Everywhere. A pair does cost a hefty $850, though, but it might still be a fraction of the total expenses for a formal hearing aid, not to mention a doctor’s fee.