Blu-ray Disc Association Official Site Got Hacked

Folks, the Hi-Def war is barely getting started. The official website of the Blu-ray Disc Association was breached in more than once today. The intruder/s didn't put any naked goodies there but have the web content redirected to the main competitor side... "HD DVD, the look and sound of perfect". If that was the 'red' effort to get more even on discouraging sale figures, they were probably going the wrong way.