BenQ CinePrime HT3550 short-throw DLP projector packs 4K and HDR

BenQ has launched a new home entertainment projector, the CinePrime HT3550. This short-throw DLP projector offers both 4K and HDR, as well as the maker's CinematicColor and a pair of integrated 5 watt speakers. The projector is targeted at consumers and is the first 4K DLP model to offer DCI-P3 color; this is paired with a 'true' Ultra HD resolution, according to the company, for a solid home theater experience.

Home projectors are often low-resolution, but BenQ has introduced a number of options with 4K resolutions, the latest being its new CinePrime HT3550. This DLP projector features an Ultra HD resolution, HDR-PRO support optimized for the projector, and factory color calibration. Users get DCI-P3 color, which is a first for 4K DLP projectors.

The new CinePrime features 100-percent Rec. 709 coverage and 95-percent super wide color gamut. Users get a proper 3840 x 2160 resolution alongside 8.3 million pixels. This is made possible by the device's 0.47-inch single DMD DLP tech and an optical system optimized for 4K video. Users aren't required to manually adjust the color; the projector has automatic tone mapping and color.

Other features include a natural flesh tone rendition, according to BenQ, plus motion-adaptive 4K pixel enhancement and color enhancement features. The model likewise has CinemaMaster Audio 2+ tech, AV personalization options, a 1.3x big zoom, and vertical lens shift.

Digging into the specs, users can also project video at 640 x 480 VGA resolution. There's a 30,000:1 contrast ratio, 1,07 billion colors, and 2000 ANSI lumens. The projector features a lamp light source with between 4,000 and 15,000 hours of operation depending on whether the projector is used in Normal, Economic, and SmartEco modes.

The BenQ HT3550 will launch the end of this month for $1,499 USD.