comScore: HTC still fighting strong in the USA

Feb 6, 2013
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This week the folks at comScore have revealed their Top Smartphone OEM list for the 3 month period average ending in December 2012, showing HTC to be in third place behind Apple and Samsung. Apple remains the dominant force in this three month average at 36.3% of the market for smartphone manufacturers while Samsung sits strong in second with 21% of the market. Third place belongs to HTC with a bit more than one out of every 10 smartphone subscriber in the market in this study period in the USA.

With this study comScore is comparing a three month period average ending in December with a three month average ending in September, both inside 2012. These quarters of the year show that the percentage of the market that each of the top 5 manufacturers control really hasn't changed a significant amount through the last half of 2012. Apple went up 2 points, Samsung went up 2.3 points, HTC went down 1.8 points, and Motorola went down 0.7 points - then there's LG in fifth place having went up 0.5 points to earn 7.1% of the market in the final quarter of the year.

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These numbers should have HTC hopeful for the future as their most recent earnings report had them less than pumped up about their year-over-year results. HTC also holds a mighty fourth place in the world market according to the 2012 overall year statistics for smartphone manufacturers as reported by IDC - well played! Now they've just got to retain their spots or grow with their "new sound and camera experience" in early 2013 to keep this show on the road.

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This same comScore report out Google in the lead for the 3 month average for Top Smartphone Platforms in the USA with Apple in second and the two taking a massive 89.7% of the market overall. After that it's BlackBerry, Microsoft, and Symbian holding on tough with nearly 9% of the market between the lot of them - harsh!

Have a peek at the timeline below to see additional recent results from IDC to see how they track the many worlds of electronics!

[via Apple Insider]


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