BlackBerry has a lot riding on the release of its newest mobile operating system, and it seems that one of its latest handsets – the BlackBerry Z10 – is getting off to a respectable start in some areas of the world. Jefferies analyst Peter Misek said in a note to investors today that the BlackBerry Z10 has launched to great consumer reception in the UK, selling out in some places. It isn’t doing too bad in other regions like Canada and UAE either, so BlackBerry might just have a winner on its hands.
Misek said that major UK carriers like EE, O2, and Orange are seeing high demand for the new handset, while Carphone Warehouse is actually experiencing “widespread sellouts.” He also claimed that sell-through rates could be as high as several hundred thousand in the UK, which is definitely a good sign for the struggling BlackBerry. Canada and UAE are two places where the phone is enjoying high pre-order numbers, though Misek didn’t talk specifics.
If Misek’s estimates are accurate, then the BlackBerry Z10 is off to an excellent start. Apparently, the white variant of the device is a bit more popular than the black variant, with the white ones in particular selling out at Carphone Warehouse. That doesn’t mean the black variant is unpopular, however, as that one is also experiencing limited stock in some places.
BlackBerry 10 is the company’s best shot at climbing out of the rut it’s worked itself into over the past few years. It used to be that BlackBerry phones were all the rage, but then Android and Apple came along to steal massive amounts of market share. Can this new OS and the Z10 help BlackBerry regain its former glory? It’s definitely a long shot, but things are looking good at this early stage. Stay tuned, and be sure to check out review of the BlackBerry Z1) to see what we thought of the device!