Beats by Dre begins sharing product instruction videos on Twitter

The hardware division of Apple's Beats by Dre has begun posting videos of its headphone products on Twitter. These aren't your typical ads or commercials, but rather instructional videos that introduce the product's features and show how they work. To that end, these videos aren't even shared on Apple or Beats' standard Twitter accounts, instead appearing on the Beats customer support account. The first video appeared on Monday of this week, as was for the Powerbeats2 Wireless headphones.

The Beats support account on Twitter first published instructions on pairing the wireless headphones with different devices as a looping GIF. But later in the day they shared the same content with more details as a full video.

There's no direct Apple branding in the video, nor on the Twitter account itself, but company's products certainly make a non-subtle appearance, with the headphones being paired with an iPad and Apple Watch in the demonstration. And of course there's a MacBook Pro on the desk in the background.

The video is clearly in-line with the quality and style of video that Apple makes for its own products and features on their website. One interesting idea is that Apple is using Beats' social media account to test how these kind of videos are received by the masses. It's certainly not hard to image Apple sharing similar videos for its products, especially the iPhone and Apple Watch, or when new features debut in iOS updates.

SOURCE Beats by Dre/Twitter

VIA Apple Insider