Author Archives: Adam Westlake


Sony’s rejected, crowdsourced logo redesigns from 1981

Sony’s rejected, crowdsourced logo redesigns from 1981

Japan's Sony is one of those rare companies that has had a nearly unaltered logo for more than 50 years, with the current design being used since 1956. But when Sony was riding high in 1981, a year and a half after the debut of the first Walkman, the company thought it would be a good idea to celebrate their 35th anniversary with a contest asking the public to redesign its logo. Thankfully, before it was too late, they realized it was not a good idea.

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Germany’s Sunfire makes synthetic gasoline from water, CO2

Germany’s Sunfire makes synthetic gasoline from water, CO2

While vehicles like Toyota's fuel-cell powered Mirai are leading the charge to a future less reliant on fossil fuels, Germany's Sunfire GmbH may have a way to bridge the gap with its method of producing synthetic fuel from water and carbon dioxide. By using two of the world's most abundant elements to create hydrocarbon fuel, a much great efficiency over fossil fuels can be achieved.

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