Apple says Mac sales were down 20% year-over-year

Jan 23, 2013
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Today, Apple announced its Q1 2013 earnings (calendar year Q4 2012) today, and the company made a boat-load of cash -- $54.5 billion in revenue and $13.1 billion in cold, hard profit. The company also sold 47.8 million iPhones and 22.9 million iPads during the three-month period. However, Apple only sold 4.1 million Macs, down from 5.2 million a year ago.

These numbers definitely hint at a post-PC world that we're creeping up on. However, Apple notes that the lower Mac sales this past quarter were due to the constraints of the new iMacs that the company released in November and December. Had they been available sooner (and in more abundant supply), the company claims that Mac sales for Q1 2013 would have been much higher.

Either way, the post-PC world is still prevalent. 4.1 million Macs versus 47.8 million iPhones and 22.9 million iPads is quite a difference. On a per week basis, Mac sales were around 300,000 and 400,000 per week during the quarter, while the iPad was 1.7 million per week. Obviously, iPads are much cheaper than Macs, but we aren't surprised that more and more people are using iPads for their daily needs.

Overall, Apple CEO Tim Cook says that "iMacs were down by 700,000 units year-over-year." And not only do they blame that on the newer iMacs availability dates, but the company also "left the quarter with significant constraints on supplies." If it had not been for the constraints, the company "would have had materially higher sales."


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