Will.i.am iPhone camera accessory sets off larger line

Nov 23, 2012
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Will.i.am iPhone camera accessory sets off larger line

The musician, entrepeneuer, and Intel Creative Director known as Will.i.am has come forth with an accessory for the iPhone that he says will redefine what the device is used for. With this camera add-on, part of the new "i.am+" brand name, you'll be able to get much higher-quality photos than ever before, all while using the iPhone's standard iOS interface from Apple. In other words, it'll be an iOS Samsung Galaxy Camera - sort of.

The producer and head honcho of the Black Eyed Peas was deliberately vague about the accessory before it makes its global debut next week. This device will fit around the iPhone (iPhone 4 and 5, so he says), making it a "genius-phone." We must assume that this simply meant it'll be working as a "genius mobile camera", as he went on to note with The Daily Telegraph that the accessory will do the following:

"We have our own sensor and a better flash [than the standard iPhone hardware.] You dock your phone into our device and it turns your smartphone into a genius-phone. We take over the camera." - Will.i.am

The camera will allow you, the user, a bit of internet "digital real-estate" with a web address connected to the soon to be revealed "i.am" webspace. You'll be working with "http://www.i.am/Will" for example, with users of all i.am+ accessories being given their own address. At the moment all you'll see there is a "coming soon" notification, mind you.

The full accessory lineup - or at least this one camera add-on - will be revealed next week in London where it'll be sold exclusively at Selfridges stores across Europe. We must, again, assume that the accessory line will expand past this high-end store in the near future. The first accessory will be sold starting in early December.


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