Qualcomm’s Apple 64-bit “marketing gimmick” comment retracted

Oct 8, 2013
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Back on the 2nd of October, a bit of buzz was generated at the hands of Qualcomm senior vice president and chief marketing officer Anand Chandrasekher with regard to Apple's 64-bit A7 chip. He suggested at the time that "there's a lot of noise because Apple did [64-bit] on their A7," going on to say that this implementation was a "marketing gimmick." Today Qualcomm has stepped forward to correct Chandrasekher's suggestion that "there's zero benefit a consumer gets from that."

A Qualcomm spokesperson has made clear that the 64-bit comments made by the Chandraseker for and around the ecosystem were not technically correct. Especially considering the fact that essentially every SoC maker in the industry will eventually work with 64-bit architecture in some form or another, Qualcomm has made things a bit more clear in this statement.

"The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate. The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices." - Qualcomm

They've also appeared here to attempt to smooth things over a bit. There's nothing big to be gained by Qualcomm calling out Apple in this case - nothing positive, anyway - so speaking out like this makes for a rather simple peace offering in a very basic sense.

This also comes soon after the revelation was made that Android can and has always been able to work with 64-bit processors - from the very beginning. As this system is based on Linux, a system that works with 64-bit processor architecture right out the gate, Android needs no additional fix-up to work with the next generation of SoC.

How well Android in its current state will make use of that power is an entirely different conversation altogether. Have a peek at additional Qualcomm news bits in the timeline below to track them in their most recent quest for processing dominance.


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