PS Vita price cut results in sales quadrupling

Mar 5, 2013
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It looks like Sony slashing the prices of its PS Vita systems have done it wonders. Sony had cut the price of its PS Vita down to 19,980 yen from 24,980 yen due to its struggling sales. It looked like the 30% price cut worked because Sony saw sales quadruple for the device compared to two weeks ago. The announcement was made by Hiroshi Kawano, President of Sony Computer Entertainment in Japan, while he was doing a presentation for One Piece: Pirate Warriors 2.

It's good to know that pricing seemed to be the only barrier stopping gamers from buying the device rather than the PS Vita software itself. It would be terrible to see the PS Vita suffer the same horrible sales as its predecessor, the PSP Go. The sales for the PS Vita should equal around 44,000 this week, considering two weeks ago the PS Vita sold somewhere around 11,000 copies. The official sales number won't be released until tomorrow.

Sony stated that the United States won't be receiving the same sales cut treatment for its PS Vita systems. Maybe after seeing the success rate that the PS Vita can achieve with a price cut, Sony will change its mind. However, it did state that one of the major reasons for reducing the price of its Japanese PS Vitas was due to Japan's "current exchange rate".

Now more Japanese gamers can enjoy the wonders of PlayStation 4 cloud-gaming with their new PS Vita devices. The PlayStation 4 will allow gamers to access all of their games remotely through the PS Vita. So if you're in a situation where you can't play your PlayStation 4 in peace, you can just enable remote play for your PS Vita and run off to a different room. Sony is redefining the way games are meant to be played.

[via Gematsu]


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