It goes without saying that HTC has been focusing on the top-tier phone market recently, with the release of the HTC One and HTC One mini, as well as the DROID DNA late last year. However, the company is wanting to focus more on releasing mid-tier devices, as the market in several countries has grown in that respect.
During the company’s Q2 earnings call, CEO Peter Chou said that HTC's upcoming plans will "address some of our challenges of mid-tier product competitiveness." Chou says that the company has suffered recently due to intense competition with flagship devices, but he thinks that focusing more on mid-tier products will get the company back on track.
Essentially, HTC is looking to diversify its lineup of products, and we've already seen evidence of that recently, with the unveiling of the Desire 500, which is the company's newest low-tier smartphone that includes a 4.3-inch 800x480 display, with a quad-core Qualcomm Snapdragon 200 processor clocked at 1.2GHz and 1GB of RAM on the inside.
Aside from focusing on more mid-tier devices in the future, the company also wants to focus on more partnerships, and Chou notes that he hopes this will help HTC make a big statement in the mobile market once 2014 rolls around. Chou is also hoping to finish out the year on a high note, following what the company is predicting to be a poor third quarter.
HTC is expecting Q3 revenue in the range of $1.7 billion to $2 billion, which would be down from the previous quarter's revenue of $2.35 billion. This would as much as a 30% drop in revenue. However, the company says that Q4 will be much better, but didn't mention financial outlooks that far ahead yet.
VIA: The Next Web