YouTube held a Brandcast event in New York today for advertisers during which it was revealed that Dreamworks has acquired YouTube network AwesomenessTV, something that the video service says is one of its networks with the most subscribers. During the event, it was also revealed by Neilsen that YouTube trumps all cable networks in the 18 to 34 age range.
In addition to the acquisition announcement that was made at the Brandcast, some information on YouTube’s audience was provided by Nielsen, which revealed that the video service pulls in more viewers in the 18 to 34 age range than any cable network out there, something sure to catch the eye of more than a few advertisers. The aforementioned AwesomenessTV is one such network that helps bolster those numbers.
Perhaps it is for this reason that the ANA Alliance for Family Entertainment revealed plans to buy media from 32 channels on YouTube. Specifically, it has made plans to purchase family-friendly content, though additional information wasn't provided, such as which content that represents or when the purchase will take place.
The Alliance for Family Entertainment, more commonly called the AFE, is composed of almost 40 advertisers across the nation, all of which, when combined, represent 37-percent of all money spent on TV advertisements in the United States. What all of this boils down to, says YouTube, is the so-called Generation C, which is composed of an audience fully entrenched in social media and content creation, influencing billions of dollars in consumer spending.
[via YouTube Blogspot]